I previously recommended an eyeshadow palette from e.l.f, and I recently picked up another product from the brand that I really like. This company has some sort of partnership with Old Navy, and their makeup is displayed as impulse items you see while waiting to pay. Let me just say, this strategy is working, because I bought this eyeliner without needing, wanting, or looking for eyeliner. My eyeliner tends to migrate down my face, so I am always tempted by products that claim they will stay put. This one does the trick and stays on without smudging all day. The line can look a little harsh when first applied, so I have been adding some darker shadow near my upper lash line to soften it up. This eyeliner is $6 and is designated as “cruelty free/vegan.” H20-Proof Eyeliner Pen
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