Although a bit of a splurge for a drugstore buy, this leave-in has rightfully earned the title of “cult classic.”
I first learned about this product from a coworker who sheepishly admitted it was the only thing that worked on her daughter’s tangled ringlets. I decidedly do not have curly hair (back in the ʼ80s, I tried a home perm kit and nothing happened), but the great thing about this product is it works on so many different hair types.
I keep some in my travel bag because it doubles as a conditioner and thermal protector. It also treats dry/damaged hair, prevents split ends, adds shine, protects color-treated hair … the list goes on and on. All this from a few pumps.
I’ve stuck with the original formula, but It’s a 10 has come out with a number of other formulas for different hair needs.
It’s a 10 Miracle Leave-In Conditioner is available at Target for $27.49.
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