When I wanted to switch my son’s usual shampoo last year, I asked what they use at the kids’ salon we go to — and the answer was this product from Amika. I liked it so much that it’s become my shampoo, too.
This makes my hair really shiny and soft — and I love Amika’s “signature scent,” which is apparently “a proprietary blend of orange and grapefruit blossom mixed with sandalwood spice, geranium, and rose.” with “hints of amber, tonka bean and vanilla.” Okay then.
The shampoo also has a ton of “clean” cred: It’s free of sulfates SLS and SLES, parabens, formaldehydes and formaldehyde-releasing agents, phthalates, triclosan, and many more potentially harmful ingredients. It’s also vegan and cruelty-free!
Normcore shampoo is $16 for 8 oz. at Sephora. More sizes are available at loveamika.com: $9 for 2 oz., $16 for 8 oz., and $19 for 10 oz. It’s also available at some salons. (Amika also makes a Normcore conditioner, but I haven’t tried it.) Normcore Sulfate-Free Shampoo
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